Augmented Reality

Bringing Print to LIFE!

WHAT IS AR?

You may have already seen AR in action but didn’t know what it was called. Augmented Reality is the interaction of superimposed graphics, audio and other enhancements over a real-world environment that’s displayed in real-time.

We offer bespoke development of smartphone and tablet apps that use this technology to enhance your printed page. Video, Audio and 3D graphics can be used to add another dimension and level of interaction with your customers.

This is the next step forward from Virtual Reality where, instead of immersing ourselves in a virtual world, we enhance the real world with graphics and information to bring real-world benefits to the user. Think of a flight simulator as a Virtual Reality experience where the pilot can train his skills. Once flying for real the pilot can use Head-Up Displays to overlay flight data into their field of view. This is the Augmented Reality experience and thanks to the power of the latest breed of smartphones and tablets, this experience can be offered to enhance your product to your customers.

We can create bespoke iOS and Android apps that can work with (online) or without (offline) an internet connection on the device. Offline apps can hold huge complex 3D models or the like whereas online apps offer you the possibility to customise your campaign on the fly, changing the experience delivered to your users. We can harvest user data in the same way as an internet campaign and deliver real-time analytics on click-rates, demographics etc before now not possible with a traditional print-based campaign.

Augmented Reality uses real images or in some cases actual objects to trigger the experience. Your un-tampered printed page can be the trigger without any need to change your design.

We offer three levels of AR solutions;

‘DIY’ is our online, subscription based system which offers you a simple springboard into the world of Augmented Reality, allowing you to enhance multiple print campaigns yourself through a web-based administration console.

‘Pro’ is an online solution that gives you your own branded app for your customers to use. We develop the content for you, working on-site with your design team.

‘Pro+’ is our fully bespoke service where imagination is the only limiting factor. Full mobile application development with advanced AR features such as animation and gaming.

We can also develop AR installation experiences which use cameras, video screens and Microsoft’s motion sensing Kinect technology to create stunning in-store experiences for your customers.

Our Packages

DIY

DIY Cloud-based Solution
  • iOS and Android
  • Generic app
  • Cloud-based content
  • DIY online portal
  • Monthly subscription
  • Social media widgets
  • URL hotlinks
  • Analytics
  • Buttons
  • AR video
  • Full screen / YouTube video
  • Audio clips
  • 2D images

Pro

Custom Branded Cloud-based Solution
  • iOS and Android
  • Custom-branded app
  • Cloud-based content
  • Consultancy developed
  • Setup fee & monthly subscription
  • Social media widgets
  • URL hotlinks
  • Analytics
  • Custom buttons
  • AR video
  • Full screen / YouTube video
  • Audio clips
  • 2D images
  • 3D AR models
  • Calendar events

Pro+

Bespoke Solutions
 
  • iOS and Android
  • Custom-branded app
  • Embedded content
  • Consultancy developed
  • Setup fee
  • Social media widgets
  • URL hotlinks
  • Analytics
  • Custom buttons
  • AR video
  • Full screen / YouTube video
  • Audio clips
  • 2D images
  • 3D AR models & animation
  • Contact and calendar integration
  • mCommerce
  • Gravity aware
  • Location aware
  • AR games physics